Social Media Optimization is streamlining or optimizing a website/social media account so that it can be exposed online on various social media channels.
SMO is an activity carried out on “on-page” of a website/social media account, such as refining the interface and usability of the site so that it becomes more compelling to the visitors, in an effort to help them share it through various social media sites.
SMO is used for the following purposes
- Increase your brand awareness
- Increases popularity of your business on search engine
- Help succeed in the wider collection of web user community and thus increase potential ranking right away