Today, you wouldn’t be surprised to know that any individual or business, whether new to email marketing or have experience in email marketing for years, understand the importance of having an engaged and high quality email list. All businesses need to have an email list for building brand awareness, extending their brand knowledge, creating interest in an offer, generating action and conversions etc. To make it simple, an email list helps to send offer or promotion mails, advertisements and other relevant information about their service. Also, you need to know that emails are one of the best mediums used by marketers to acquire new customers.
The comparison of whether you need a quantity or quality email list is a long-running debate in the field of email marketing. There are some businesses that try to build their email list one-by-one using the double opt-in method, while others prefer the easier way of buying an email list (For example: 10k Emails of Startup CEOs in USA, etc.) from a bulk email provider. Few companies might have tasted success through both methods, but a quality email list always ends up winning over quantity in the long run. Let us see why a quality email list succeeds over quantity email list.
So is it that you can build a quality list only through double opt-in method? No! You heard it right, there is a more conventional way of building a quality email list by outsourcing to a customized email list builder. These email lists are built from the scratch as per your business and service requirements keeping in mind that the persons in the email list will be interested in your service by segregating them as per the type of industry, geographic location, technology used by the company, etc which ensures that the customer is more likely to want your service.
Reasons You Need To Know Why A Quality Email List Is Better Than Quantity
A quality mailing list always contains key essentials like, research on revenue, geography, demography, titles, and verification on email and phone, which you cannot always find in a bulk email list.
Below are the vital reasons where quality email list is a top priority than quantity:
An Email List Should Always Target The Subscribers. It Shouldn’t Be A Mode Of Advertising
A quality email marketing list always targets the subscribers, who are looking for interests that appeal them and are more likely to pay attention to what is your offer. On the other hand, in an email list based on quantity, among your targeted customers, there will be always a huge quantity of people who aren’t your target customers. In such cases, you have fired your shot on a wrong target or all over the place and there is a big chance that your emails get marked as spam by your audience since they do not find any value in your service for their business or the service is nowhere related to their business at all.
Why Quantity Email Lists Are Prone To Get Blacklisted
Most businesses opt for a quantity list, aiming to cover a large audience, eventually gets blacklisted for a particular reason—poor quality of their email list. This is because they buy business mailing lists or purchase marketing leads from bulk email sellers who scrap it from unreliable sources and the leads tend to get outdated soon. Emails which are sent to these leads might find no value in the service offered and is finally marked as spam (or) considered as junk. Also, a bulk email list will result in a higher number of bounced(undelivered) emails as there will be a huge number of invalid email ids and most of the contact details gets outdated in a span of 6 months to 1 year. To get less bounced mails that is only having valid emails and target only people who are interested in your service which prevents people from marking your emails as spam, it’s better to build a quality email list from a professional email list building service provider who can build an email list from the scratch as per your business and service criteria.
As we see from the above points a quality email list brings in more positive results and is effective in the long run. Quantity is good for numbers but an effective email list should always be a qualified one that helps you to get customers.
Tips On How To Build A Quality Email List
Now, let us see two important tips that help in building a quality email list:
Target And Segment Your Mailing List
Building email lists with quality require proper understanding of your target customer. Segmentation helps to add context to your various customer types and ensures that the customer receives a message that is relevant to him. It is good to note that business mailing lists differs based on the services offered by the company and it is best to have a quality email list building service provider at the bay.
Choosing An Email List Provider
The first thing you should look out when you go for a quality email list is to choose an email list provider who helps to build your list. Here you shouldn’t go to a list provider who sells you prefetched bulk list of emails, as these bulk lists would have been sold already to various other companies. A customized, tailor-made list builder always aims at the quality of a list and works as per your requirements.
To sum it up, I hope that you would have understood the reasons why a quality email list is always efficient compared to the quantity email list provided by bulk email provider. The business needs to target the right customer and this depends on an email list that is segmented well and targets the right customers. It is important to understand that it is always a smart decision to build quality email list instead of purchasing a large quantity of prefetched email list. Also, a quality email list provides you a list of targeted prospects that helps you to nurture relationships and easily market your service.
The effort you put in for having a quality email list is the best decision you would have taken!